Real-time experience of a practitioner

Excessive Focus on Modeling Technique May Lead to Failure

Analytics Project | not only what we do, but also how we do it

Analytics projects often comes with uncertainty and a high implementation risk and thus demand different approach in project management. There is more uncertainty around a typical analytics project comparatively. So it certainly takes some special skills to execute and deliver analytics project. Analytics projects fail to achieve desired outcome more frequently than we would like to admit. Enough time needs to be spent on understanding the exact business problem and then converting this business problem into an analytics problem that can be solved with data.

Most key stakeholders within an organization will have at least an elementary understanding of the Project Management life-cycle. They probably do not have much exposure to the typical analytics project life-cycle. Here I will cover some of the finer points of analytics project which gave me success. However, there are failures too which has helped me to learn.

Despite the great excitement about big data, better analytics tools and the vast resources that many organizations are investing in growing their teams and technology, multiple surveys of data analytics groups report that…